WHAT IS LICERIO?
LICERIO
is a platform where the brand is advertised by customers by reposting
advertising materials in social networks and as a reward, they can get a
discount for an item of goods/services equivalent to the number of collected
likes. The system is based on Blockchain technology with its own cryptographic
LCR Token.
LICERIO
- We live in a world where the Internet and social networks have become an
integral part of our daily lives. According to research data, more than 70% of
customers seek new products and services on the Internet and this is a social
network that has become an important source of business development.
The
number of social networking communities of 3 billion users and the global
advertising budget is 77 billion US dollars and each year this figure
increases. But now doing smart advertising campaigns and getting long-awaited
customers is a big problem, advertisers spend 50% of their advertising budgets
to pay VAT, including costs to cover the costs of paying for marketing
managers' jobs and not to cover all your expenses in all cases. In addition,
there are also problems related to high competition, incompatible ad campaign
adjustments and advertising blocking software programs.
We
created LICERIO, the platform in
which the customer advertises the brand by sending back the creativity on
social networks and, as a gift, they can obtain a discount for products /
services that are equivalent to the amount of likes collected.
This
platform is based on the influence of marketing principles and its ecosystem
based on Blockchain technology with its own cryptocurrency: LCR Token.
The
LICERIO platform reduces the cost of
the advertiser by up to 5% and is reliable, which means that the client enters
into their business, which will provide growth opportunities for small and
medium-sized companies around the world.
Benefits
of the LICERIO platform
Here
is a brief list of the key features of the LICERIO platform
Development
of a rapid advertising campaign
Reduction
of labor costs and time
Ease
of use and availability
Global
coverage
Operating
costs and reductions in commission costs
Free
marketing tools
Guaranteed
acquisition of the client
Market
analysis
The
future belongs to social networks. Brands interact with the social networking
community more often and more frequently. With the development of the Internet,
new types of ads have emerged that are available not only to your regional
audiences or your country, but throughout the world. Online advertising is very
efficient. Located in an intelligent way with all the peculiarities of the
Internet taken into account, creatives can get tens of thousands of visits in a
day.
Nowadays,
it is generally known that social networks are a powerful tool for the
interaction between the brand and the client.
Research
shows that in the last year alone, the number of social network users increased
by 13% worldwide. At the beginning of 2018, the number of potential consumers
reached 3.196 million people, that is, 42% of the total world population. The
growing popularity of social networks is determined by the convenience of their
use since it allows people not only to communicate with each other outside of
local boundaries but also to offer shared content and content sharing. The main
benefit of the social networking platform is its wide reach.
More
than three billion people around the world use social networks no less than
once a month, and 90% of social network users use mobile devices to do so.
Brands
invest more money in advertising for their interaction with the public,
however, it seems not to be so convenient due to the massive fragmentation of
media content.
The
problems with Internet advertising and business development have inspired us to
create LICERIO, which platform is where the customer advertises the brand and
which ecosystem is based on the Blockchain technology with its own
cryptocurrency: LCR Token, which will reduce operating costs and increase the
interaction with the brand. with the clients and what will make the platform
transparent for all its users.
LICERIO
platform for advertisers
You
will not have problems to start your advertising campaign, just choose a social
network to republish, customize user filtering and create ads. Users will
resubmit their brand creatives on social networks and get discounts for
articles of goods or services that are equivalent to the amount of
"likes" that are collected as a reward for it. When you start a
brand, the ad campaign determines how many LCR tokens you want to spend on it;
the system will calculate the "like" number and the views you will
get. When the total number of "Like" compiled by the user is the same
as that requested by the brand, then the advertisement will not be sold
anymore.
As
soon as the client arrives to get a discount and finally receives it, his
"I like" will end; The system imposes a commission in the range of 1%
to 5% to provide customers to the brand and show ads again. If the user has not
arrived at the service during 20 calendar days from the moment of the end of
the advertising campaign, the "Like" and the discounts will expire.
You
will have no difficulty in starting your advertising campaign you will only
need to choose social networks for reposting, adjust user filtering and create
ads. Users will be reposting advertising materials of your brand in social
networks and getting a discount for an
item
of goods or services equivalent to the number of collected “likes” as a reward
for that. When starting advertising campaign brand specifies the number of LCR
tokens it wants to spend for that; the system will forecast the number of
“likes” and views that it will get. When the total number of “likes” collected
by users equals the one requested by the brand, then the ad won`t be further
displayed. As soon as the customer comes to get a discount and finally gets it,
his “likes” will expire; the system charges commission in the range from 1% to
5% for providing a customer to the brand and the ad is being displayed again.
If the user hasn`t come to get a service for 20 calendar days from the time of
advertising campaign completion, then his “likes” and discount will expire.
Brand
may collect groups of users that have committed certain actions, for example,
they watched the ad, hid it, reposted it, left a “like”, made a purchase. This
will allow the brand to use the audience data both inside the system and for
native advertising in social networks as well.
3. Internal CRM and
Analytics
Each
customer that has made a purchase or got a service will be recorded into the
internal CRM by the system that will calculate the economy and make up the
profile of brand`s target audience.
4. Customers beside you
LICERIO
platform will allow getting customers not only by means of advertising
campaigns but instantly. There will be “Discounts beside you” section in the
mobile application, where the map with brands cooperating with LICERIO platform
will be displayed when it is launched. Brands will be displayed within 1 km
range and the farther the distance to a sales point, the bigger discount
customer will get when he comes to get a certain service.
The
customer is selecting the sales point of interest and the application will map
the route to it; customer will watch discount increase while moving towards the
sales point.
5. Contests
Brand
may arrange a contest, setting up its terms and conditions and an item of goods
or service sold by it may be used as a reward for winning in that contest.
Users will be actively reposting advertising materials what will give positive
publicity to the brand, thus, building brand awareness. After the contest is
over, the system will automatically choose a winner by using a random number
generator and notify him about it. A certain number of tokens will be blocked
on brand`s account before the winner gets an item of goods or service. After
the user has got the item of goods/service at stake, tokens will return to
brand`s account with service fee written off of it.
6. Accessibility features
Such
tools as posting to social networks will be available for a brand, which will
allow easily spreading information through all platforms. Merchandise catalog
for Instagram is a tool that allows brands that are selling goods in this
social network to create their own unique mobile-friendly webpage at which
customers can look through a merchandise catalog and make an order and pay for
it if it is possible. Besides, that special widgets will be provided for
e-commerce purposes. These widgets will allow customers to get a discount at
brand`s website.
Brand
and agency interactions
Brands
can interact with freelancers or agencies that will personalize their
advertising campaigns and create good quality creatives (copywriting, graphics,
etc.) and agencies will receive a portion of the commission's cost of the brand
as a reward. Brands can find an executor on a special web page within the
system. The agents are listed according to your qualification, but you can also
pay for the premium placement.
Each
agency has a fully automated portfolio of advertising campaigns created. The
brand chooses an executor and as soon as the executor confirms its application,
a brand advertising campaign is available in the agent's profile and the linked
account will be displayed in a brand profile whose permissions can be set or
closed in total.
Economic
platform
The
LICERIO platform will charge a commission for each customer interested in a
brand. The commission rate can vary from 5% to 10% depending on the method used
to attract customers. For example, if a brand has shown the appearance of a
creative on a partner's website, the commission rate will be 7.5% and if the
brand has also used the services of an advertising agency or an occasional
worker, the commission rate will be 10% and if the brand has adjusted the
advertising campaign independently, the commission rate will be 5%. LICERIO
takes 5% of the total commissions to maintain its operational activities and
the quality of the services provided, the amount of the commission is
distributed among webmasters, agencies and independent professionals.
All
transactions within the platform are carried out with the direct use of a
cryptographic LCR token that provides high-quality web resources and avoids the
intrusion of third parties into processes within the system. The value of the
token will be maintained not only by using it as a payment method but also with
the possibility of receiving additional income from the token holder. The token
holder can use it in the popular cryptocurrency bag, where potential users will
buy it for later use on the platform.
The
rewards system for the active use of the platform will be used in the LICERIO
platform; The more tokens a user has in their account, the more opportunities
the Platform offers.
TOKEN PRESALE
The
LCR Token is made in accordance with the ERC20 standard. 5% of the total token
will be distributed among partners and consultants, 10% will be saved for the
reward program, 15% of the token will be saved for the platform team and the
remaining 70% will be sold. The total amount of tokens released will be equal
to 100,000,000 LCR.
Start:
May 28, 2018, 12:00 GMT
Soft
cap: 500 ETH
Acceptable
currency: ETH, BTC
Rate
of change tokens: 1 ETH = 6000 LCR
Expires:
June 10, 2018, 12:00 GMT.capitalization: 2500 ETH
Number
of tokens for sale: 15,000,000 LCR
Minimum
amount of the transaction: 1 ETH
DISTRIBUTION OF TOKEN
USE OF PROCEEDS
- 50% Marketing
- 25% Development
- 12% Administrative
- 8% Bonuses
- 5% Legal
OUR
ROADMAP
September 2017
Creating
the LICERIO concept
December 2017
Beginning
of platform development
February 2018
Launch
web platform for webmasters
March 2018
Creation
of widgets for e-commerce
Automation
of certain tasks in advertiser`s analytics
APRIL 2018
PRIVATE TOKEN SALE
May 2018
PRESALE
June 2018
Release
beta version of LICERIO
Q2 2018
Creation
of user profile “Customers beside you” function
Creation
and audit of Smart contracts for webmasters, advertising agencies, and
freelancers
July 2018
First
Round of Primary Sales
August 2018
Mobile
apps for clients and brands
Q3 2018
Introduction
of LCR tokens at popular cryptocurrency stock exchanges Implementation of
additional marketing tools Implementation of the functions of search and
interaction of brand with advertising agencies and freelancers Creation of iOS-
and Android-based mobile applications for brands and customers
September 2018
Second
Round of Primary Sales
Q4 2018
Launched
platforms in Russia and CIS countries
Q1 2019
Launch
platform in Europe
Q2 2019
Global
launch
OUR TEAM
We
are actively seeking new specialists who seek to create new and exciting
business solutions to involve them in our team. Now our team consists of 14
people and in the nearest time, this number will increase actively.
George Markov
Senior
Founder & Developer
CPA
network developers such as Leadbeater, PowerAd, BAZZARO. Founder of several
services for automated SMM as well as cheat service. Has been developing the
Ethereum-based Smart contract since 2016.
Vitaliy Orehov
Co-Founder
An
entrepreneur, owner of Neva taxi cab depot with 120 cars of economy class and
comfort. Taxi company the Neva is the largest partner of Pulkovo airport in
Saint-Petersburg.
Evgeniy Orehov
Commercial
Director
A
businessman, a co-owner of the taxi depot "Neva-taxi", former CEO of
Sem ruchyov company. Also has a car service network in Saint-Petersburg.
Roman Gerasimov
Head
of Marketing
An
entrepreneur, the founder of a marketing campaign for the promotion of
PayForInstall mobile applications with incent traffic as well as TrustLead program
partner. Has been working with such companies as IQOption, Gett, OBI, AXE.
Margarita Fomicheva
Token
economy
Margarita
is an economist who manages the financial flows of the platform. as two higher
educations in economics and accounting. Previously worked with attracting
investments in start-ups.
Elina Kraselnikova
Powerful
UI / UX Designer
A
fine designer who loves his work and can translate any ideas into reality. All
the works of Elina you can look at Behance.
Evgeniy Kondrashov
Front-end
Developer
Eugene
realizes the layout of LICERIO and creates it as you see it. In his portfolio,
there are projects of the Federal scale. Previously, he worked for RuSoft.
Alena Minina
BDM
An
experienced business development manager. Has experience in business planning,
risk management and strategy.
Elena Vorobyeva
Support
Agent
Elena
knows all about LICERIO, and will always be happy to answer your questions,
share experiences and help in solving any problems.
Evgeniy Markov
Backend
Developer
Eugene
is developing the cloud infrastructure of our platform. Previously, he worked
in the banking sector.
Anastasia Aksenova
Content
Manager
Anastasia
is involved in the management of all the social networks, writes articles about
LICERIO and news from the world of Crypto-currency
For
more details, please visit:
Website:
https://licerio.org/
Whitepaper:
https://licerio.org/docs/whitepaper.pdf
ANN
Thread: https://bitcointalk.org/index.php?topic=3300772.20
Twitter:
https://twitter.com/LICERIO04353741
Telegram:
https://t.me/licerio_en
Author:nano1
Bitcointalk
profile URL: https://bitcointalk.org/index.php?action=profile;u=1840478
